COCKTAIL CLUB

Client/owner: HJK CC

Scope of work:
• Art direction
• Naming
• Storytelling
• Creation of the visual language
• Brand identity
• Brand concept & strategy
• Packaging
• Social Media
• Photo and video production
• Web design and development

COCKTAIL CLUB
The first Cocktail Club in Poland without an address. Professionally crafted drinks in your own home.

What is the Cocktail Club?
It’s a story about the world of the perfectly prepared cocktail. About an unforgettable party straight out of a Fitzgerald novel. About the mood and colors of Slim Aarons’ photographs. It’s a modern community built around the magic and craftsmanship of the cocktail. It’s belonging, exclusivity, and entertainment. It’s the experience of a perfect cocktail, wherever and whenever you want it. It’s a drink from the finest New York cocktail club – served in your home or at your private event.

Cocktail Club means long nights, meetings that last until dawn, vivid conversations, and captivating stories. New acquaintances, romances, and lifelong friendships. It’s an idea, knowledge, and a secret for the chosen few.

Cocktail Club is a club for you — so, Welcome to the Club.

Check more at www.cocktailclub.pl and www.instagram.com/cocktailclub.pl

Art directing: Paris Hendzel Studio / Łukasz Hendzel

Designers: Łukasz Hendzel, Matylda Iwańska

Campaign photography: Marta Surovy + Set design: Ake Zorn, Light: Tomasz Pawluś

Main video: Klaudia Piekarska (Video), Marlena Kubis (Model), Damian Maleszewski (Light assistant), Ali Zielińska (MUA), Łukasz Hendzel, Matylda Iwańska, FairyHorses, Noho Studio

Content photography and videos: Aneta Wieczorek

Printing houses: Marceli Printery (labels) and Collino (boxes, etc.)